Header Image

Agenda

Session Filters

Day 1 Monday, October 21

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Measurement
  • Mobile Marketing
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

1:15 pm - 2:15 pm

Elevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations

Keynote
  • Beverly Jackson, MGM Resorts International
  • Beverly Jackson

Reaching as many people as possible through personalized and engaging content is a significant marketing challenge, but this year offers technology advancements and proven strategies that help improve these efforts. During this Keynote, Beverly Jackson will discuss how to develop a sophisticated content strategy that’s optimized for how consumers behave and where they’re interacting today.

2:30 pm - 3:00 pm

Break The Rules: How Brave Brands Are Challenging The Status Quo

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Apply Challenger thinking and strategies to your brand and marketing initiatives
  • Replicate examples of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement
  • B2B
  • B2C
  • Strategy

Designing Your Team: Unlock Your Team’s Top Performance by Managing with Design Principles

  • Marissa Coren, Facebook
  • Marissa Coren
  • Drive sustained performance toward your team’s goals using design principles
  • Create opportunities for team members’ creative growth and professional fulfillment
  • Cultivate the kind of buy-in and investment needed to build self-sustaining teams
  • B2B
  • B2C
  • Strategy
  • UX & Design

How Brands Can Harness the Power of Instagram Stories

  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

3:15 pm - 3:45 pm

Future Proof: Marketing Transformation in the 2020s

  • Geoffrey Colon, Microsoft
  • Geoffrey Colon
  • List the nine different types of intelligence and how to use all of them in your marketing
  • Understand why it’s essential to study retro trends since they are the building blocks of future trends
  • Organize your company and organizational principles around the remixed ABCDs: Audience, Behavior, Convergence and Design
  • B2B
  • B2C
  • Strategy

What Brands Need to Know About Amazon Alexa and Building for Voice

  • Noelle LaCharite, Microsoft
  • Noelle LaCharite
  • Understand Alexa and the opportunity it offers to brands
  • Use best practices for designing voice user interfaces (VUI)
  • Follow a blueprint for implementing this in your next campaign
  • Alexa
  • Content Marketing
  • Emerging
  • Voice

4:00 pm - 4:30 pm

Original Programming is the New Content Marketing

  • Understand how an original show is born and can be made by your brand
  • Create brand integrations within original programming that feel authentic
  • Retarget a captive audience with experiences they actually want
  • Content Marketing
  • Strategy

Seven Habits for Highly Successful Digital Marketers

  • Marc Engelsman, Digital Brand Expressions
  • Marc Engelsman
  • Better develop and “sell-in” integrated digital marketing strategies
  • Evaluate the potential impact of and adapt to emerging digital technologies/techniques
  • Turn data into meaningful insights
  • Stay ahead of your competition and generate win/win results
  • B2B
  • B2C
  • Conversion
  • Strategy

4:45 pm - 5:15 pm

YouTube: Advanced Optimization Tactics And Scraping Competitive Content For Maximum Exposure & Engagement

  • Melissa Sciorra, TripAdvisor
  • Melissa Sciorra
  • Use tools like Screaming Frog & Scraper Plugins to uncover your competitor’s hidden keywords on YouTube
  • Discover free Text Analyzers to identify relevant video content themes for your industry
  • Go behind the scenes in YouTube Creator Studio and take away actionable steps for optimizing your channel page & videos
  • Use modern techniques for promoting your video to amplify views
  • B2B
  • B2C
  • SEO & Search
  • Video Marketing

Get New and Repeat Business on Autopilot with Email Marketing

  • Dave Charest, Constant Contact
  • Dave Charest
  • How to turn more website visitors into new email contacts
  • How to automate timely engagement with new contacts
  • How to do more business by sending more relevant emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

5:15 pm - 6:15 pm

Opening Reception

Day 2 Tuesday, October 22

8:30 am - 9:00 am

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

Breaking Through the Feed Clutter with Dynamic Creative in B2B

  • Chris Apaliski, Hearts & Science
  • Chris Apaliski
  • Plan for dynamic campaigns between creative and media teams and manage proper communication between all stakeholders
  • Understand the fundamental differences between DCO for display and social
  • Take a new approach to your marketing funnel and retargeting campaigns
  • Better craft user personas based off the data signals resulting from your dynamic campaigns
  • B2B
  • Conversion
  • Data
  • UX & Design

Website Migration: What to Do Pre, During and Post

  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

9:15 am - 9:45 am

Growth by Content: Driving Massive Traffic Without a Big Budget

  • Build a high-impact strategy that requires little to no ad spend budget
  • Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once
  • Start thinking about hitting multiple acquisition goals without putting in as much work
  • Know which metrics to measure for content engagement, and why it’s crucial to scaling your traffic
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Measurement

Channeling Netflix: The Power of Episodic Content for Brands

  • Have a better understand the impact of creating series – both unscripted and scripted – as a way to create deeper and repeat engagement with your audience
  • Take a data-centric approach to niche targeting – bigger isn’t better when you can have the right audience engaging with your content and your brand
  • Practical how-tos so you can apply this approach to your current content strategies – and to do it right
  • Use data-rich case studies to make a case for using series for your brands
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media

10:00 am - 10:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

Successful Video Marketing: Inspiration, Trends & Best Practices for Social Media

  • Jason Hsiao, Animoto
  • Jason Hsiao
  • Better understand storytelling strategies brands use to create thumb-stopping video content for Facebook, Instagram and YouTube
  • Use a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • Incorporate a data-centric approach to boosting key metrics, and amplifying social & brand marketing initiatives with video
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact on a regular basis
  • B2B
  • B2C
  • Content Marketing
  • Social Media

11:00 am - 11:30 am

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
  • Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • B2B
  • B2C
  • Branding
  • Emerging
  • SEO & Search

How Not to Suck at Display, Video & OTT: Leveraging Attribution for Success!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how to apply that knowledge to your strategy
  • Recognize how display, video & OTT advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • B2B
  • B2C
  • Strategy

Customer Storytelling: Connecting with Empathy and Humor

  • Tim Washer, Ridiculous Media
  • Tim Washer
  • Transform case studies into voice-of-the-customer videos that connect emotionally
  • Produce award-winning content on a shoestring budget
  • Apply simple, affordable tactics to produce a mini-documentary
  • B2B
  • B2C
  • Content Marketing
  • Video Marketing

11:45 am - 12:15 pm

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • Content Marketing
  • Conversion

Get More out of Every Email You Send

  • Shay Howe, ActiveCampaign
  • Shay Howe
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Podcasting: Powerful Content Marketing For Brands And Agencies

  • Carey Green, PodcastFastTrack.com
  • Carey Green
  • Know without a doubt if podcasting is a good fit for you / your brand / your clients
  • Understand how brands are changing the game and how to put your agency in a lucrative spot
  • Take the first steps to launching your own podcast in the next four weeks
  • B2B
  • B2C
  • Content Marketing

12:30 pm - 1:30 pm

This is Marketing

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

1:40 pm - 2:10 pm

Design Tips for Better Data Storytelling

  • Tim Degner, Nike
  • Tim Degner
  • Build a process & method for more successful data visualization design
  • Become more aware of the process of critical thinking & visual analysi
  • Understand how layering in relevant contextual data helps your audienc
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy
  • B2C
  • Content Marketing
  • Data
  • UX & Design

Building and Growing an Employee Advocacy Program

  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

2:20 pm - 2:50 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Seven Psychological Triggers Every Marketer Should Master

  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

3:00 pm - 3:30 pm

Adapting To The New Facebook

  • Alex Baker-Whitcomb, WIRED Magazine
  • Alex Baker-Whitcomb
  • Decide if being on the platform is right for you.
  • Learn how to adapt previous Facebook strategies to boost your other platforms
  • Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you.
  • B2B
  • Social Media
  • Strategy

The Five Biggest Fails People are Doing With Video and How to Fix It

  • Derek Lavon Dienner, MAKE Films
  • Derek Lavon Dienner
  • Create better video content
  • Reverse engineer your content to target your audience better
  • Develop a better distribution plan for video
  • B2B
  • B2C
  • Content Marketing
  • Video Marketing

Where are the Jetpacks!? Real Life Experience and the Digital Revolution

  • Understand how the core principles of Cultural and Experience Marketing can guide digital planning
  • Evaluate the fundamental value and purpose that people get from your Brand
  • Identify and understand current gaps in your strategic and tactical marketing approach
  • Apply different types of strategic thinking to content, creative, and campaign planning
  • Identify and become a true Cultural Experience brand
  • Branding
  • Conversion
  • Emerging
  • Strategy

3:40 pm - 4:10 pm

Mind the Gap: How Location Data Connects Consumers’ Online and Offline Journeys

  • Understand how location data reveals a customer’s preferences online and offline
  • Reach customers in meaningful ways using insights from location data
  • Transform first-party data into real-time action to strengthen marketing initiatives
  • Replicate how industries like convenience retailing have effectively secured the last mile and block of the consumer journey
  • Conversion
  • Data
  • SEO & Search

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Strategy
  • UX & Design

4:10 pm - 5:00 pm

Closing Reception

Join us at Digital Summit Boston 2019