“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
(Included with Platinum Pass, upgrade required for Main Event Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.
Being found is one of the biggest challenges that businesses face when it comes to Internet Marketing, and the answer isn’t in creating more content, optimizing your website, or having an aggressive ad strategy. Establishing yourself or your company as an industry expert with a long-term and evergreen YouTube strategy can be used to supplement day-to-day marketing efforts and become your leading lead source for your business.
Join professional YouTuber Desiree Martinez for a Masterclass on how to share your brand’s story through effective targeted video that will keep working for your business year after year.
At the end of this Masterclass, you’ll be able to:
With Google’s introduction of its AI-powered search engine, SEO has changed – and many traditional technical SEO strategies are no longer effective. It’s time to update your understanding of SEO best practices. In this workshop, Dale Bertrand will walk you through SEO principles and strategies that will help you increase your website’s organic visibility and rankings.
This workshop will cover both the technical and non-technical aspects of SEO, including keyword research, on-page optimization, content development, authority building and coordinating your SEO campaigns with your efforts on other digital channels.
At the end of this Masterclass, you’ll be able to:
Poor brand definition, positioning, and presence lead to a painful lack of buyers. That’s real risk for your bottom line. The good news is you can develop a brand that gets the right prospect to the right table at the right time. This hands-on mastermind will teach you how to pinpoint your brand’s unique tone of voice, surgically define your unique target audiences, uncover key messaging that articulates the most important problem you solve, and subsequently write the core brand components that will compel your audiences to want to buy from you versus the competition.
At the end of this Masterclass, you’ll be able to:
Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.
“I’ve never seen a conference go this in-depth, this is awesome!”
Digital Summit Masterclass attendee
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.