Masterclasses | Digital Summit Boston

Digital Summit Masterclasses

Half-day, interactive workshops devoted to in-depth learning

“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”

Digital Summit Masterclass attendee

Masterclasses
August 24, 2022 | 08:30AM – 12:30PM

(Included with Platinum Pass, upgrade required for Main Event Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.

We have these amazing courses available for Digital Summit Boston:

Day 1 Wednesday, August 24

8:30am - 12:30pm

YouTube Lead Generation Strategies to Boost Your Business

Masterclass
  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

Being found is one of the biggest challenges that businesses face when it comes to Internet Marketing, and the answer isn’t in creating more content, optimizing your website, or having an aggressive ad strategy. Establishing yourself or your company as an industry expert with a long-term and evergreen YouTube strategy can be used to supplement day-to-day marketing efforts and become your leading lead source for your business.

Join professional YouTuber Desiree Martinez for a Masterclass on how to share your brand’s story through effective targeted video that will keep working for your business year after year.

At the end of this Masterclass, you’ll be able to:

  • Develop a business case for using video to generate business leads
  • Identify specific type of videos to create based on your marketing goals
  • Understand what equipment is required to produce scalable video content
  • Create videos that are optimized for conversions and easily found in online searches
  • Engage more prospects and broaden your content marketing strategy with YouTube content

Included with Platinum Passes, upgrade required for Main Event Passes
  • Video Marketing
  • YouTube

Modern SEO Strategies For 2022: From “Easy Wins” to Advanced Strategies To Grow Organic Traffic

Masterclass
  • Dale Bertrand, Fire&Spark
  • Dale Bertrand

With Google’s introduction of its AI-powered search engine, SEO has changed – and many traditional technical SEO strategies are no longer effective. It’s time to update your understanding of SEO best practices. In this workshop, Dale Bertrand will walk you through SEO principles and strategies that will help you increase your website’s organic visibility and rankings.

This workshop will cover both the technical and non-technical aspects of SEO, including keyword research, on-page optimization, content development, authority building and coordinating your SEO campaigns with your efforts on other digital channels.

At the end of this Masterclass, you’ll be able to:

  • Set achievable goals for your SEO efforts
  • Find “easy win” keyword targeting opportunities
  • Implement modern SEO best practices strategically for your website content
  • Avoid common SEO traps that could kill your rankings
  • Research competing websites to benchmark your performance against competitors
  • Develop a keyword strategy to attract your target customer and beat your competition
  • Build authority to improve your rankings with backlinks and engagement optimization
  • Develop content that ranks for the right keywords and attracts your target customer
  • Choose your SEO tools wisely

Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Building the Brand Trifecta: Develop the Three Key Messaging Components that Wins More Work

Masterclass
  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

Poor brand definition, positioning, and presence lead to a painful lack of buyers. That’s real risk for your bottom line. The good news is you can develop a brand that gets the right prospect to the right table at the right time. This hands-on mastermind will teach you how to pinpoint your brand’s unique tone of voice, surgically define your unique target audiences, uncover key messaging that articulates the most important problem you solve, and subsequently write the core brand components that will compel your audiences to want to buy from you versus the competition.

At the end of this Masterclass, you’ll be able to:

  • Hone in on your brand’s personality and tone of voice, so that your message authentically sounds and seems like you
  • Define what “ideal” looks like for your target audiences and uncover the bottom-line heart pain you solve for each
  • Develop the three key brand messaging components that provoke the prospect to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Branding

“I’ve never seen a conference go this in-depth, this is awesome!”

Digital Summit Masterclass attendee

What’s Included?

4 hours of deep-dive content, tips, and insights (per Masterclass)

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable
Masterclasses

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.