Being found is one of the biggest challenges that businesses face when it comes to Internet Marketing, and the answer isn’t in creating more content, optimizing your website, or having an aggressive ad strategy. Establishing yourself or your company as an industry expert with a long-term and evergreen YouTube strategy can be used to supplement day-to-day marketing efforts and become your leading lead source for your business.

Join professional YouTuber Desiree Martinez for a Masterclass on how to share your brand’s story through effective targeted video that will keep working for your business year after year.

At the end of this Masterclass, you’ll be able to:

• Develop a business case for using video to generate business leads
• Identify specific type of videos to create based on your marketing goals
• Understand what equipment is required to produce scalable video content
• Create videos that are optimized for conversions and easily found in online searches
• Engage more prospects and broaden your content marketing strategy with YouTube content

With Google’s introduction of its AI-powered search engine, SEO has changed – and many traditional technical SEO strategies are no longer effective. It’s time to update your understanding of SEO best practices. In this workshop, Dale Bertrand will walk you through SEO principles and strategies that will help you increase your website’s organic visibility and rankings.

This workshop will cover both the technical and non-technical aspects of SEO, including keyword research, on-page optimization, content development, authority building and coordinating your SEO campaigns with your efforts on other digital channels.

At the end of this Masterclass, you’ll be able to:

• Set achievable goals for your SEO efforts
• Find “easy win” keyword targeting opportunities
• Implement modern SEO best practices strategically for your website content
• Avoid common SEO traps that could kill your rankings
• Research competing websites to benchmark your performance against competitors
• Develop a keyword strategy to attract your target customer and beat your competition
• Build authority to improve your rankings with backlinks and engagement optimization
• Develop content that ranks for the right keywords and attracts your target customer
• Choose your SEO tools wisely

Poor brand definition, positioning, and presence lead to a painful lack of buyers. That’s real risk for your bottom line. The good news is you can develop a brand that gets the right prospect to the right table at the right time. This hands-on mastermind will teach you how to pinpoint your brand’s unique tone of voice, surgically define your unique target audiences, uncover key messaging that articulates the most important problem you solve, and subsequently write the core brand components that will compel your audiences to want to buy from you versus the competition.

At the end of this Masterclass, you’ll be able to:

• Hone in on your brand’s personality and tone of voice, so that your message authentically sounds and seems like you
• Define what “ideal” looks like for your target audiences and uncover the bottom-line heart pain you solve for each
• Develop the three key brand messaging components that provoke the prospect to want to have a conversation with you
• Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.