The customer decision journey is no longer linear, the method for measuring it shouldn’t be either. This session will challenge marketers to understand how to achieve incremental revenue through advanced cross-channel marketing practices.
At the end of this session, you’ll be able to:
- Develop (or fine-tune) an actionable cross-channel marketing strategy
- Develop and implement an attribution model to properly credit each touch point in the search-social funnel
- Measure top-line ROI and incremental lift, and iterate successfully in each of your integrated campaigns