We all have friends. And, we all know how to develop successful relationships and participate in successful communities. Personal relationship building skills are transferrable into the B2B realm, but most digital marketers don’t consider ourselves to be in a ‘relationship’ with customers and prospects. The goal of this session is to offer tools to build relationships that are scalable across various audiences and deliver service levels that matter most to your customer and prospect community. B2B relationships start with a conversation. As they mature, they offer brands an opportunity to earn partnership status with customers and communities. This leads to customer evangelists.
After this session, you’ll be able to:
- Identify the psychology of successful ‘communities’
- Build relationships at scale (social and in person) that turn your customers into brand evangelists
- Create and deliver on metrics around outstanding service to your customer community