Content marketing is no longer a trend, or some newfangled strategy; it’s an important part of digital marketing that is here to stay. Come spend the morning with experts from digital marketing agency, Vertical Measures, where you’ll learn a formula for creating and amplifying content that can drive some serious traffic, leads and sales.

As more of your competitors adopt content marketing, the race is on to show the world that you are the best source to answer their questions and help them make decisions. Businesses that provide them with honest and helpful content that answers their questions and solves their problems are the businesses winning today. This workshop will hone in on the importance of content coverage across all stages of the customer journey – Awareness, Evaluation, Decision. And how you can outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey.

It doesn’t matter who you are; whether in B2B or B2C, a large or small company, these principles have been proven to work for companies across multiple industries. We’ll focus on intermediate to advanced information. Plus, Get ready to dive right into this fun and interactive session with an online interactive workbook that will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. You will also receive tools, tips and templates to help you with strategy, ideation and amplification. You will leave this workshop with a digital strategy in hand.

At the end of this workshop, you’ll be able to:

  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Amplify your content to your audience in a way that encourages engagement and customer journey progression
  • Combine and leverage traditional and digital marketing to work better together