This advanced-level session will provide insights into the how to build, run, and leverage a user behavior data store — at scale — and how you can apply critical insights gained to help you craft a winning data strategy for your own business.
After this session you will be able to:
- Understand ways that real-time data capabilities can help increase your business revenue
- Learn how to use real-time data to surface personalized experiences
- Capture and leverage behavior data to increase retention and conversation
- Identify the data points that will help you innovate your business most effectively