Better Together: Leveraging Partnerships to Drive More Marketing & Consumer Engagement
With the increase of retail and technology partnerships, more companies are getting a piece of the revenue pie. Strategic partnerships provide companies with access to new streams of data that can result in more personalized marketing strategies and improve customer experiences. In this session, we’ll unpack how partnerships have helped GasBuddy (and its partners) unlock new markets, acquire new users, and build customer loyalty.
After this session, you’ll be able to:
- Understand what to consider when driving strategic partnerships to help a data-driven business
- Use new streams of data from the right partnerships that ultimately result in more personalized marketing strategies and improved customer experiences
- Benefit from partnerships by lowering costs, expanding markets, and delivering deeper and more varied customer data that can fuel growth