Accelerating Business Change and Transformation through New Technology: A Fireside Chat with IH Mississippi Valley Credit Union
During this fireside chat, Jill M. Speirs, President and CEO of M2 Partners and Kelsey Stumpf, Digital Marketing Director of IH Mississippi Valley Credit Union, will share insight on how to assess your digital technology needs to ensure you’re keeping up with evolving consumer behavior and driving transformational change.
Based on a case study of how IH Mississippi Valley Credit Union outgrew their technology and adopted new innovation & capabilities, you’ll hear decision-making takeaways you can apply when determining your own marketing stack approach and make necessary improvements to create more engaged customer experiences.
After this session, you’ll be able to:
- Use specific criteria to determine the right technology for your team that improves customer visibility
- Develop a marketing stack that takes you from just driving customer engagement to designing the customer experience
- Effectively plan for a migration to new technology that drives incremental growth & revenue
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.