Constant Curiosity: How Brands Earn Trust By Asking Firecracker Questions
Author Jon Burkhart’s here to prove that asking certain questions lead to breakthrough answers that shake things up for the better. In this insightful, audiovisual session, Jon deconstructs the excursions of the bold and brave. Part investigative journalist, part rapid-fire storyteller, he will take you on an interactive romp through customer-centric content and innovation. Along the way, he’ll bring his QUIET (Questions, Imagination, Empathy, Testing) framework to life.
After this session, you’ll be able to:
- Channel your constant curiosity and ask better questions
- Tell more surprising stories and be quicker at doing so
- Develop innovative ways to connect with your ever-distracted audience despite their ever-changing needs