Experience Continuous Growth through Data-Driven Customer Interactions and Attribution

Acquisition and retention marketing today is about a deep understanding of customer behavior and the anticipation of their responses and engagement, while traditional marketing relied on general knowledge and a lot of gut feeling. We all know that third-party platforms can help improve performances by providing meaningful insights to specific customer-related questions. To fully leverage the analytics advantage, a tailored 360° data approach is essential.

This presentation will discuss best-practices for successful data-driven decision making; setting up a customer data infrastructure; and using smart multi-touch attribution for budget allocation and campaign optimizations.

After this session, you’ll be able to:

  • Apply the key elements of a successful data strategy
  • Include the necessary components to have an impactful customer data infrastructure
  • Effectively use the results of attribution modules for customer engagement

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.