Is Data Killing Creativity?

Data science has revolutionized many businesses, and no more so than in the recorded music business. Data is influencing decision making at every level, from predictive analysis on new artists, to how songs should sound, to how and where marketing dollars are spent. Citing examples from the music industry, this session will discuss how to weigh the pros and cons of using data to make strategic, creative decisions that drive authentic consumer connections.

After this session, you’ll be able to:

  • Understand how data informs decision making in the arts
  • Learn how to apply data in creative context
  • Apply marketing insights used for today’s popular artists, and pass for a music industry expert at your next cocktail party