5 Advanced Email Plays to Add to Your Email Program

Email marketing has never been more difficult than it is today. Mailboxes like Gmail, Microsoft, and Yahoo are filtering more senders to the spam folder, global email volumes and competition in the inbox are at all-time highs, and subscribers now expect relevant, personalized messages.

Throw iOS 15, Apple’s MPP, and the loss of third-party cookies into the mix and it’s easy to see why email marketing teams around the world are looking for better ways to plan, execute, and measure their campaigns.

Join this session for the tactical insights and strategic recommendations you need to crush benchmarks and transform your email program into a revenue-generating machine.

After this session, you’ll be able to:

  • Prepare for the impact of MPP on your email program and understand the latest data, trends, and insights surrounding this change
  • Understand why the “old way” of email marketing doesn’t work anymore, and how to fix it
  • Implement 5 tactical plays NOW to level up your email program
  • Apply applicable learnings of new and emerging email tactics and technologies that leading brands are leveraging to build brand awareness and create competitive advantage

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.