Why Email Is Still King: Building Word of Mouth and Stay Top of Mind with Email

When it comes to building business via word of mouth and top of mind, email is still king! That’s because all of our contacts check their email every day, not social media. Multiple research studies support this common sense insight. This session will show you how to incorporate this proven premise into your business development efforts and thereby separate you from your competitors.

At the end of this session, you’ll be able to:

  • Understand why email beats social media for building referrals, new business and word-of-mouth
  • Effectively set up your list and tactics for feed it with new contacts
  • Create email templates that will grab your subscribers’ attention and emphasize your value proposition
  • Use techniques for converting email programs into business development opportunities
  • Keep your emails fresh and generating top-of-mind with a minimum of unsubscribes