Modern SEO Strategies For 2022: From “Easy Wins” to Advanced Strategies To Grow Organic Traffic

With Google’s introduction of its AI-powered search engine, SEO has changed – and many traditional technical SEO strategies are no longer effective. It’s time to update your understanding of SEO best practices. In this workshop, Dale Bertrand will walk you through SEO principles and strategies that will help you increase your website’s organic visibility and rankings.

This workshop will cover both the technical and non-technical aspects of SEO, including keyword research, on-page optimization, content development, authority building and coordinating your SEO campaigns with your efforts on other digital channels.

At the end of this Masterclass, you’ll be able to:

  • Set achievable goals for your SEO efforts
  • Find “easy win” keyword targeting opportunities
  • Implement modern SEO best practices strategically for your website content
  • Avoid common SEO traps that could kill your rankings
  • Research competing websites to benchmark your performance against competitors
  • Develop a keyword strategy to attract your target customer and beat your competition
  • Build authority to improve your rankings with backlinks and engagement optimization
  • Develop content that ranks for the right keywords and attracts your target customer
  • Choose your SEO tools wisely