Social Media Matters: Developing and Sustaining Audience Engagement

Social media is bigger than ever, but it’s not always easy to make yourself—or your brand—heard. This session will explore how in-depth case studies of leveraging social media to build strong digital relationships — through an “Identify-Engage-Leverage” model and direct engagement approach.

After this session, you’ll be able to:

  • Apply data-centric approaches to connect with your audience in ways that your competitors are not.
  • Implement a social media strategy that can effortlessly increase meaningful audience interactions by 200% or more
  • Determing the best data-driven social strategies to increase traffic to your website
  • Analyze and report on the Return on Investment (ROI) of your social media efforts