Sound Business: Harnessing the Power of Sound to Shape Perception and Behavior

In today’s media rich environment, where audio-enabled touch points are increasingly available to consumers, sound is quickly emerging as a primary driver for brand identity, discovery and experience. How can brands navigate the challenges of this rapidly changing sonic landscape, where capturing ears is as important as capturing eyes? Steve Keller (Sonic Strategy Director | Studio Resonate) offers an inspiring and informative introduction to the world of “sonic strategy,” sharing insights and guiding principles into how brands can harness the power of sound to influence consumer perception and behavior. He deftly blends sound science with sound art, offering tips to help you make “sound choices” and improve the return on your sonic investments.

After this session, you’ll be able to:

  • Better understand the role of sound as a primary driver for brand identity, discovery and experience
  • Apply tactics and principles to harness the power of sound to influence your consumers’ behaviors and perception
  • Develop a sonic strategy that blends sound science and art, leading to a return on your sonic investments