Unlocking the Mysteries of Instagram: The Fastest Growing Platform on Social Media

This session focuses on demystifying the current video marketing trends on Instagram, and how they affect your marketing efforts on other major social platforms. In this session, we’ll share proven best practices drawing viewers in on Instagram and beyond. Get inspired to create videos that make viewers stop scrolling, and start engaging with your content. This session is for small businesses and marketers who are getting started with video marketing on social media or familiar with social media and video marketing, and looking to revamp their marketing strategy.

After this session, you’ll be able to:

  • Better understand storytelling strategies brands use to create thumb-stopping video content for Instagram Stories, vs. Feed
  • Walk away with a playbook full of proven insights on video marketing and the platforms on which you should focus in 2019 and 2020
  • Incorporate a data-centric approach to boosting key metrics, and amplifying social & brand marketing initiatives with video