What Marketers Actually Need to Know About AI

Join us for this session to learn the essentials of AI. You’ll discover a no-BS whistle-stop tour of available AI technologies for marketers and learn how marketers of the future are empowered by advanced technology.

After this session, you’ll be able to:

  • Conduct a live Turing Test: can you tell machine apart from human (hint: probably not)
  • Understand the practical use cases for AI adoption in your marketing program
  • Differentiate what is AI, and what isn’t