As Creative Marketing Director of Onion Labs, Hassan S. Ali likes overusing the buzzword “branded content.” Hassan has created branded content for brands like Intel, Allegra, and Progressive Insurance, all in The Onion’s satirical voice. His mission is to create advertising (“branded content,” if you will) that people actually enjoy interacting with, which is a win-win-win for brands, publishers, and audiences alike. Beyond branded content, Hassan is also an active video maker on Vine and Youtube. His videos have garnered over 15 million views. He also tinkers with emerging tech like bots, VR, and wearables. Hassan’s personal interests include branded content.