Joe Federer

Head of Brand Strategy
McGraw-Hill
Joe Federer - McGraw-Hill

Joe Federer is a social media thought leader focused on developing brand strategy and creative that the Internet loves. Having spent nearly a decade building and leading social creative and strategy teams at large agencies, Federer joined Reddit to establish its Brand Strategy practice, building the essential brand playbook for the platform. Federer’s first book, The Hidden Psychology of Social Networks, comes out in September via publishing house McGraw-Hill.