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Mina Seetharaman

EVP, Global Managing Director, Content and Marketing Solutions
The Economist
Mina Seetharaman - The Economist

Mina Seetharaman is the EVP, Managing Director, Global Content and Marketing Solutions at The Economist. A member of the newly created Publisher Team, Mina manages a team of thought leadership editors with deep expertise in financial and professional services, healthcare and technology, as well as The Economist Group's publisher-side agency, (E) BrandConnect, where strategists, creatives, branded-content editors and researchers use their expertise to provide clients with insightful marketing programs that leverage the full range of The Economist Group’s portfolio of capabilities. Prior to joining The Economist Group, Mina was an Executive Director and co-founder of OgilvyOne’s Content Marketing and Advanced Video Practices. Mina’s clients have included Barclays, Microsoft, Citigroup, HSBC, GE, American Express, SAP, Dove, Kraft, Time Warner Cable, DuPont, IHG, UPS, IBM and Philips. Mina holds a BA in German and Russian from McGill University and an MA in Journalism from NYU. She lives in Brooklyn with her husband and two children, none of whom understand her job, but simply refer to her as “the boss.”