Patty Radford Henderson is an accomplished marketing executive, former agency owner, industry educator, and startup founder who has spent her career helping brands create customer-centric omnichannel content marketing programs. She’s worked with Aveda, Thomson Reuters, Red Wing Shoes, General Mills, Northwestern Mutual, Shinola, and Medela and has held leadership positions at Target and Regis. Patty founded Annum (www.annumplanning.com) in 2020 to help marketers break down organizational silos and plan smarter. Annum’s integrated content planning workshops align cross-channel marketing teams around common language, customer-centric frameworks, and a content first approach to strategic omnichannel marketing planning. Annum's integrated marketing planning calendar brings all initiatives, channels, and tactics into one unified view so marketers can identify opportunities and gaps, create stronger integrated campaigns, and drive better outcomes.